GLOBAL – Feb. 7, 2023 – Deputy, a global leader in smart scheduling and workforce management for shift workers and businesses, today announced the appointment of Silvija Martincevic as Chief Executive Officer and member of Deputy’s Board of Directors. A seasoned technology executive with over 20 years of global leadership experience, Martincevic will succeed Ashik Ahmed, Co-founder and former CEO of Deputy.
"When Steve Shelley and I co-founded Deputy 14 years ago, we had an idea and some very big dreams,” said Ahmed. “We nurtured those ambitions into a reality far beyond our wildest dreams and it has been my absolute honour and privilege to have led Deputy to this point. Today, in over 100 countries, more than 330,000 workplaces and 1.3 million shift workers use Deputy daily. Our global impact story is just beginning. I'm delighted to welcome Silvija as our next CEO – she is uniquely positioned to execute the massive goals we have set for ourselves globally."
Before Deputy, Martincevic served as Chief Commercial Officer at Affirm Inc., a fintech company based in San Francisco, where she grew the company’s merchant and partner portfolio from approximately 5,000 to more than 200,000 retailers and brands representing nearly 60% of U.S. e-commerce. Prior to Affirm, Martincevic led Groupon’s international business across Europe, Asia, and Australia as Chief Operating Officer and Chief Marketing Officer. Martincevic also spent 10 years in the investment management industry, as a founder and investor in socially-responsible, female and minority-owned businesses. Martincevic currently sits on the boards of Lemonade and Kiva.org.
“Deputy has earned a global reputation for product innovation in simplifying shift work. With its global footprint, 14 years of deep knowledge and accumulated workforce data, and a mission-driven approach, Deputy is best positioned to build a bright future for the world’s 2.7 billion shift workers - two-thirds of the world’s working population,” said Martincevic. “Brands like Ace Hardware, Everlane, Five Guys, LaserAway, and Trek Bikes utilize Deputy to communicate with, schedule, and create a more flexible and transparent workplace for their employees. I am proud to be Deputy’s new CEO, and I’m excited to work with our passionate team to improve the lives of millions of hourly workers and bring thriving workplaces to every community."
"It's rare to find a leader with proven experience of scaling high-growth startups into billion-dollar brands, who has genuine empathy for the customer and a deep understanding of their many challenges, and who is devoted to fostering a cohesive, mission-oriented workplace culture," said Steve Shelley, Chairman of the Board and Co-founder of Deputy. "After an extensive global search, we are beyond thrilled to have Silvija join as CEO and believe she is the best possible person to lead Deputy into our next chapter and beyond."
With Martincevic leading the company as CEO, Ahmed will continue to play an active role as a member of Deputy’s Board of Directors.
“I’m excited for my new role on the board and this next chapter under Silvija’s leadership,” said Ahmed. “Silvija’s visionary thinking and track record of scaling user, partner, and revenue growth will bring us even closer to achieving our ambition of creating thriving workplaces in every community."
Deputy is on a mission to Simplify Shift Work™ in every community. Deputy's leading software solution streamlines communication, scheduling, tasks, and timesheets for millions of workers and businesses worldwide. More than 330,000 workplaces and 1.3 million shift workers use Deputy daily in over 100 countries. Deputy empowers businesses with the tools and insights to simplify compliance and build a thriving workplace.