Sydney, Australia, 15 April 2026 — Deputy, the global people platform for shift work, has appointed Alex Concannon as Vice President, Global Marketing, as the company strengthens its capability to support a new era of AI-powered work across frontline industries.

As AI reshapes how work gets done globally, its impact is playing out differently across the workforce. In frontline, shift-based workplaces, AI is becoming embedded in day-to-day operations, shaping how businesses schedule, manage labour, ensure compliance, and pay their teams.

Concannon brings more than 15 years of experience leading marketing functions across high-growth technology companies. He joins from Valiant Finance, where he served as Chief Marketing Officer, and previously held the role of Global Head of Growth Marketing at Employment Hero, helping scale the business through a period of significant international expansion.

Reporting to Concannon, Conor O’Sullivan also joins Deputy as Creative Director, bringing deep brand and creative leadership experience. He most recently served as Head of Brand at Finder, and previously as Head of Brand and Content at UK-based accountancy platform Dext.

In his role, Concannon will lead the development of Deputy’s global marketing function, bringing together brand, growth, design and creative into a high-performance in-house team.

Emma Seymour, Chief Financial Officer, said the appointments come at a pivotal moment, as Deputy evolves from a workforce management and scheduling tool into a multi-product people platform, with AI-powered capabilities embedded across the experience, purpose-built for the frontline workforce.

“There is a clear difference in how AI is showing up for frontline workers compared to white-collar environments,” she said. “The opportunity now is to clearly communicate that difference. To connect what we are building to the outcomes it delivers for businesses and their teams. Alex and Conor bring the experience to build a function that can do that with clarity and consistency to ensure we are communicating both the operational and financial impact of our product, which is critical in today’s SaaS environment.”

Concannon said the scale and nature of change happening across frontline work were key reasons for joining Deputy. “There is a lot of noise around AI, but much of the conversation is centred on knowledge work,” he said. “Deputy has built a strong product and continues to evolve its offering, but there is an opportunity to sharpen how that story is told. That’s what excited me. Plus the chance to build an in-house team that can match the pace of the business and connect product innovation to our real-world impact.”

“There’s also an opportunity to rethink how marketing itself operates,” Concannon added. “To build a more integrated, fast, and lean function that reflects the same shift we are seeing in the product and in how work is changing globally.”

O’Sullivan said the opportunity to bring that transformation to life creatively was a key driver behind his move. “Shift-based work is complex. It doesn’t fit neatly into traditional systems, and that’s exactly why Deputy stands out,” he said. “There is a gap between how strong the product is and how it is represented today. The focus now is on building a creative system that brings that to life in a way that feels real, human, and scalable across markets.”

Both Concannon and O’Sullivan joined in April, focused on building an in-house global marketing operation to support Deputy’s next phase of growth.

About Deputy

Deputy is the intuitive, people platform built specifically for shift work. Trusted by over 1.5 million shift workers and 380,000 workplaces in more than 100 countries, Deputy brings together AI-powered scheduling, compliance automation, accurate payroll and mobile-first communication to help businesses run more efficiently and teams feel empowered. Discover more at www.deputy.com ​

Mat Beeche

Global Strategic Communications Director, Deputy

• E. mbeeche@deputy.com